Who do we need?
The Marketing Lead will take on the marketing function & all marketing activities for SPENN Zambia. They will take full responsibility for performing such duties that are naturally associated with this position, including but not limited to managing the daily operations of the Marketing department to ensure it meets the Company’s overall vision and financial goals.
What will you do?
• In charge of crafting & implementing the marketing strategy & initiatives, including BTL, ATL, Digital, Advertising, Communications and Creative.
• Handle network partner communication
• Plan, develop and execute promotional activities and events
• Build strategic marketing partnerships
• Research market trends locally and globally
• Evaluate, select and manage vendors and media partners
• Prepare marketing plans and manage monthly, quarterly and annual budgets for the smooth operation of marketing campaigns.
• Identify opportunities to reach new market segments and expand market share, and define new product marketing KPIs while optimizing the ongoing product line and messaging for maximum engagement, profitability, and quality.
• Design and implement a system of marketing analytics to continuously evaluate campaign results and marketing spend ROI.
• Set KPIs, forecasts and metrics, and report analysis to key stakeholders to achieve continual improvements.
• Ensure strength of SPENN Zambia brand message and consistency across all channels and marketing efforts (like events, email campaigns, web pages, promotional material etc.).
• Translate business objectives into actionable plans that actualise go-to-market strategies to enable successful product launches & diversification in highly competitive, dynamic market places.
• Create all advertising units - physical ads for traditional media; website advertising; Google, Facebook, and LinkedIn ads.
• Present monthly and quarterly program ROI report to in-country team and group executive team.
• Optimise product and teams’ readiness through the development of processes that include assimilation of market research, market/competitive analysis, and client/account profiling.
• Advance social media/influencer advertising campaign strategy, creation, execution & management.
• Monitor competitive activity through marketing intelligence (acquisitions, pricing, new products and features) and share relevant information and insights with product and business development functions.
Who are you?
• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years experience in similar marketing positions or senior management roles in Telecommunications, Banking, FINTECH or FMCG industries.
• In-depth knowledge of marketing best practices/interventions and latest trends and technologies in digital marketing.
• Highly creative with excellent analytical abilities, outstanding communication and interpersonal skills.
• Certifications or professional qualifications lie CIM in Marketing, advertising, Business administration, communications and management will be an added advantage.
• Strong people skills – Building collaborative relationships, empowering and developing people's Risk-taking appetite.
• Business and commercial acumen with a customer-centric approach.
• Excellent understanding of corporate governance standards.
• Should thrive in challenging situations and be highly Result Oriented.
• Influential & Interpersonal Skills and Social Perspectives with the ability to network with in-country and global players.
• Strong analytical skills and problem-solving skills.
• Entrepreneurial ability.
• Strong communication – oral and writing skills
• Strong stakeholder management skills
• Project Management Skills & Time Management
• High Level of Integrity
About SPENN
In 2014, the idea of SPENN evolved through a vision of empowering people.
An estimated 5 billion people have access to a mobile device, yet almost 2 billion of the world’s adult population are categorised as unbanked and remain dependent on cash. Our mission is to give everyone equal financial opportunities through innovative technology, and we aim to realise our vision through SPENN, our advanced financial platform.
Built on blockchain technology, SPENN combines chat, real-time payments and a bank account enabling everyone to manage their savings, payments, and investments in an honest, transparent, and secure way.
SPENN believes banking should be transparent and straightforward. With the click of a button users can transact securely and at zero cost.
We continue to develop in order to create a one-stop mobile banking app.
SPENN is reaching an untapped market, through unique in-field distribution and cost-free end-to-end solution and its strong partnerships with banks. SPENN takes corporate social responsibility by providing financial empowerment, as well as introducing free real-time payments, for everyone.
Today, the product SPENN is live in several markets and has 160 employees in the company, located in 11 countries across three continents
